A Mass Media Logo

Even when designing a logo for your website, keep in mind: that is not just the logo of your site, but the emblem of the whole company. As your business grows, you will need a perfect logo design that works across a broad spectrum of media, stationery design, business cards, brochures, T-shirts, in video production, and on social media accounts.

That is why when designing a logo, you have to use the right tools for the job. Otherwise, your logo will have limited use.

Smart Color Choices

For many years, it has been a frequent practice to choose one or two colours for the company logo design. This provides for associating your brand with a specific color(s) and tapping into color psychology.

Readable Fonts

As you already know from tip number three, you will reproduce your logo in different sizes and on various media. So, when designing a logo, avoid the fonts that are hard to read close up or at a distance.

Next, make sure the fonts you choose work for the target audience.

Logo Shape

Where will you be placing your logo? Think about the space you have to fill with the logo and compare that to the design you have in mind.

If your logo is predominantly for a website, for instance, you might not be able to integrate a round or square shape of the logo without losing the valuable ‘above-the-fold’ space.

A Professional Logo Designer

All-in-all you cannot create a branding masterpiece without the appropriate professional help. To get your logo looking impressive and professional, you will need to hire a creative Branding Agency or use the help of a graphic design studio.

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